If you are in charge of marketing at your hospital, how to make a case for your communication budget? Even if you're only a modest junior assistant, it is wise to know how to convince senior management to finance the work you do. Here are six suggestions based on a conversation with financial vice President community hospital.
Number 1: Keep yourself well informed on the objectives and the finances of your hospital. Always examine the annual report, certainly, but know where quarterly and semi-annual reports are and see what you can learn.If you don't know it already, find out what your marketing global.Si budget funding is not your strong suit, remember to take a course at a local community college, finance or planning, just to give you a foundation concepts and vocabulary.
Number 2: Know your strategic plan hospital and attach your own broad objectives of the plan plan.Le plan should be available through your own supervisor, or on your intranet. More your own marketing plan corresponds to the objectives of your organization, it is more likely to get attention and the financing you need.
Number 3: Place of half, otherwise more often, your hospital will evaluate the performance and adjust expenses the besoins.Cela means that you must be following your own results to ensure that you are ready to make a case for the financing of your projects. Also keep in mind, where you can cut if you absolutely have to. In other words, set your own priorities, rather than have someone impose them.
Number 4: Setting the standards for return on investment can be a challenge for a campaign of advertising or communication.One thing that can help: early in the planning of a campaign, working to discover some action and then follow the.For example, if your goal is to increase the participation of the community in your hospital, carefully keep account of how a new volunteer acquire you new names on your mailing lists, how how many new friends Facebook.Ces figures are not the results of the dollar, but they are terms that display your tactics work.
Issue 5: Primary health care and emergency service sense as activities to communicate, because they attract attention if you plan to do know other departments, make your case for their importance to the objectives of the hospital.Patient surveys may be useful to decide what it should be noted in your marketing efforts.
Number 6: Be realistic about the importance of a small dépense.Du financing point of view, of $1,000 to a shipment of beef or get help a designer or writer, is a very small percentage of the budget of a typical community hospital .Ne marketing are not shy about requiring assistance with services that you provide for your hospital and for your patients!
Copyright (c) 2010 Jane Sherwin.Vous can reprint the entire article and you must include the law of copyright and the following statement Info: "Jane Sherwin is a writer who helps hospitals and other health care facilities to communicate their strengths and connect with their readers."
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